Our Story
Striving for better is in our nature
Our Journey from NZ
Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown.
Disillusioned with over-branded shoes made with petroleum-based synthetics, he saw an opportunity to do things better.
Partnering with renewables expert Joey Zwillinger in 2014, the two set out to revolutionize the shoe industry.
Defying industry norms, they harnessed the power of nature using superfine Merino wool…
…introducing Flexa to the world with a single shoe in 2016: the Wool Runner, an instant best-seller grounded in design, comfort, and natural materials.
An immediate sensation, it soon became known as “the world’s most comfortable shoe.”
It’s all part of making better things in a better way.
Better Things
We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly-sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.
Better Things
We work with—not against—Mother Nature, favoring both recycled and natural materials like responsibly-sourced Merino wool, tree fiber, and sugarcane. Every choice we make is a step toward a world we could all feel better about living in.
